1. Introduction

We take the protection of your personal data seriously. This Privacy Policy explains how we collect, use, and protect your data when you visit our website www.ayanastudio.com and use our services.

2. Responsible Entity

Responsible for data processing:

AYANA Pilates GbR
Emilienstraße 21
04107 Leipzig
Germany

and

AYANA PILATES SL
Av. Boulevard Príncipe Alfonso von Hohenlohe s/n
C.C. Tembo, Local 4
29602 Marbella, Málaga
Spain

Email: info@ayanastudio.com

3. Data We Collect

We may collect the following data:

• Personal data: name, email address, phone number, and other information you provide
• Booking data: information entered when booking classes or treatments
• Payment data: processed via Stripe (we do not store payment details)
• Usage data: pages visited, time spent, interactions on the website
• Technical data: IP address, browser type, device information

4. Purpose and Legal Basis

We process your data based on the following legal grounds (Art. 6 GDPR):

• Contract fulfillment (e.g. bookings, purchases)
• Consent (e.g. cookies, newsletter)
• Legitimate interest (e.g. website functionality, security)
• Legal obligations

5. Booking & External Platforms

Bookings and services may be processed through external platforms:

• bsport (class bookings)
• Treatwell (beauty bookings)

These providers process your data independently under their own privacy policies.

6. Payments (Stripe)

Payments are processed via Stripe Payments Europe Ltd.

When making a purchase, your payment data is transmitted directly to Stripe. We do not store full payment details.

More information: https://stripe.com/privacy

7. Newsletter

If you subscribe to our newsletter, we process your email address based on your consent.

We may use external providers to send newsletters. You can unsubscribe at any time via the link in the email.

8. Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited.

Google Analytics uses cookies to analyze how users interact with our website. The information generated may be transmitted to and stored on servers outside the EU.

We use Google Analytics only with your consent (Art. 6(1)(a) GDPR).

You can withdraw your consent at any time via your cookie settings.

More information: https://policies.google.com/privacy

9. Meta (Facebook & Instagram) Ads

We use Meta Pixel (Facebook & Instagram) provided by Meta Platforms Ireland Ltd. to measure the effectiveness of our advertising.

This allows us to track user interactions after clicking on ads and to optimize our marketing.

Data may be transferred to countries outside the EU.

This processing is based on your consent (Art. 6(1)(a) GDPR).

More information: https://www.facebook.com/privacy/policy/

10. Hosting & Website Operation

Our website is hosted by external service providers who process data (e.g. IP addresses) to ensure the technical operation and security of the website.

11. Cookies & Tracking

We use cookies and similar technologies to:

• Ensure website functionality
• Improve user experience
• Analyze website usage
• Support marketing activities

You can manage your preferences via our cookie banner.

12. Data Sharing

We do not sell your data.

Your data is only shared with:

• Service providers (e.g. Stripe, bsport, Treatwell, analytics tools)
• Authorities, if required by law

13. Data Retention

We store your personal data only as long as necessary for the purposes stated above or as required by legal obligations.

14. Your Rights

You have the right to:

• Access your data
• Rectify incorrect data
• Request deletion of your data
• Restrict processing
• Object to processing
• Data portability

You also have the right to lodge a complaint with a supervisory authority.

15. Data Transfers Outside the EU

Some service providers (e.g. Google, Meta) may process data outside the European Union. In such cases, we ensure appropriate safeguards (e.g. EU Standard Contractual Clauses).

16. Changes to This Policy

We may update this Privacy Policy from time to time. The current version is always available on our website.

17. Contact

If you have any questions about this Privacy Policy, please contact us:

Email: info@ayanastudio.com
Website: www.ayanastudio.com